about florabelle

florabelle opened in the summer of 2001.

we are located in edgartown, massachusetts, on the island of martha’s vineyard.

florabelle is a petite shop housing a perfume bar with over 500 natural oils. what makes these oils different from the popular perfumes and cologne sprays on the market is that they have no alcohol. alcohol makes the scent evaporate. it also triggers one’s allergies. oils soak into your skin and work with the heat of your body. by using just the oil, you will have a longer lasting scent with most likely no headaches and sneezing. drops a day is all you need.

in addition to buying just the oil, we carry a line of unscented bath and body products that one can custom scent.

florabelle also sells a unique selection of women’s wear and accessories.

florabelle owner, noni smith had come up with the name 20 years ago. noni loved the name and decided that she would use it for either her first born daughter, a clothing line, or a store. whichever came first.

noni spent college summers on martha’s vineyard. she worked at a perfume store and loved it. noni and her husband left brooklyn new york and spent their first married winter on the island. they never left. she resides in aquinnah with her husband and their 3 sons.